In Australia the smart phone has huge market penetration. There are few countries in the world where a larger percentage of the population owns a smart phone. The present figure is around 65% and that exceeds all but four countries worldwide and those countries do not include the major Western Economies. Growth has risen from just 37% in 2011, through the halfway mark in 2012 to the present figure.
Tablet computers are more popular than ever. Whether they’re running iOS, Android or one of the less common operating systems, they are effective tools for viewing media, running presentations and accessing maps, e-mail and social media. However, most people are not taking advantage of the full potential of their tablet computers. A tablet does not need to be limited to reading e-books and playing Angry Birds.